HELLO WE ARE PLAYGEN.
An award winning team of experts working at the crossroads of meaningful play, behavioural economics, social interaction and game design.
EXPERTS IN BEHAVIOURAL INFLUENCE.Our primary focus is to engage & influence as a way of enabling our clients to reach new markets, increase revenue and strengthen customer engagement and loyalty.
DELIVERING EFFECTIVE SOLUTIONS.
PLATFORMS FOR CORPORATE & BRANDS.
SERIOUS GAMES FOR GOVERNMENT & HEALTHCARE.
SIMULATIONS FOR DEFENCE & SECURITY.
SOCIAL GAMES FOR EDUCATION.
We make games, simulations and platforms.
We create playful experiences that deliver outstanding results.
We are global leaders in serious games and gamification.
Pick a game, any game, as long as it’s meaningful. We’re known for our excellence in Serious Games and Games for Learning and influencing behaviour. That’s why we’re a key part of the Network of Excellence for Games and Learning.
The original gamification masters. With over 12 years of applying gaming mechanisms in real world situations. We’ve gamified processes, products, communication, health and Education. We even gamified gamification.
We’ve made crowd sourcing sites, social magazines, apps for connection discovery, social sites for influencing behaviour and measuring collective attitudes. What we do has a deep social dimension and we know how to leverage the power of the collective.
If it’s beautiful interfaces you’re looking for, that are a dream to use or a delicious user experience that has customers coming back time and again, look no further. Your heros are here!
We’ve helped: doctors and nurses be more effective, town planners have better planning strategies, investors make better decisions, young people discover their future potential – and we’ve done all this with innovative simulations, that are fun but serious.
Freemium or trial mode? Subscription or micro payment? We’ve helped our partners and clients develop and extend their revenue model. Everything from pay as you go to offer walls. We’ve developed a comprehensive toolkit to help monetise digital content.
Behavioural Economics is the science of understanding why people make decisions and the art of nudging their choices for a preferred outcome. We’ve spent the last couple of years experimenting and implementing BE with amazing results.
You can’t build a cathedral without a plan. That’s why we create detailed plans and extensible system architectures for our apps and platforms from the outset. The outcome is products that are delivered on time and on budget.
We really enjoyed working with PlayGen and their gamification toolkit. Creating original ideas for gamifying our services. A great outcome which was also a lot of fun.
- UX Design Manager, Samsung
PlayGen’s team made it possible for us to help young people make informed decisions about their future careers in a way that is relevant to them. They are an extraordinary capable and personable team to work with.
- Director of Education, NESTA
DELIVERING GREATER RETURN ON INVESTMENT.
FloodSim generated over £600,000 worth of equivalant advertising spend in the first 3 months of its launch. 10 times what the client paid for its development.
Climate Health Impact increased average test scores by over 63% compared to peers who didn’t play the game.
A wopping 86.6% of MeTycoon players reported that the experience gave them lots of new ideas for their future careers.
With over 500,000 downloads of Nanomission and average play time of 2 hours, we estimate a mere 10 cents per whole hour of engagement! Forget cost per click, this is cost per hour of full engagement!
We have some of the strictest desktop environments and firewall infrastructure that I’m aware of. Yet PlayGen was successful in delivering their Serious Games onto our desktops without the need to install software or unblocking sites. A real technical achievement.
- Head of Simulations, Ministry of Defence
The value that PlayGen provided to us was outstanding. Not only did they deliver the solution on a tight budget and time table, but they provided us with the tools needed for us to continue the project internally and make it sustainable.
- Director of Networks, Eden Project
We were looking for a new approach for connection discovery and for a studio to be able to work with a substantial existing infrastructure. PlayGen provided the clarity and simplicity we needed. They helped us deliver on a very tight schedule.
- Product Manager, Technology Strategy Board
We developed the ‘Games For Brands’ movement to cater for the wide variety of games and gamification being used for consumer brands. From sponsored content to branded advergames and the use of gaming mechanisms in marketing and building loyalty.
We give players the ability to practice skills in a safe context and help them to learn from decisions they make.
We design rewarding feedback loops that reinforce the key messages of the topic.
We create team learning solutions to inspire learners through playful discovery and social interaction .
We develop intelligent systems that recognise the player’s efforts and capability, adjusting the difficulty dynamically to match the learners capabilities.
Our main areas of focus are:
- Wellness and Prevention
- Disease Management
- Patient Compliance
Our projects are designed to support stakeholders in understanding the relative contribution of different policies and impacts through providing an attractive and informative interface that brings the underlying choices to life.
We design to stimulate informed and constructive debate about policies, encouraging stakeholders to assess the impact of choices in a consistent way.
We have developed a range of solutions for defence clients covering training and assessment in :
- Situational awareness
- Critical thinking and leadership
- Mission planning
- Equipment training
- Procedures and principles
We help our clients to reduce the time and cost of training as well as increase engagement for the learner, improving their outcomes.
Whether it’s performance management, onboarding new employees, diversity, or everyday health and safety and IT tasks, over the last few years more than a few games have been made in each domain.
Our work in the corporate sector includes onboarding new employees, compliance and innovation management. We’ve developed playful solutions to increase employees engagement with sometimes dry and often complex issues, where seemingly simple decisions have profound effects on business performance and the bottom line.
INDUSTRY LEADING CLIENTS & INNOVATIVE RESEARCH PARTNERS.
It was excellent to work with PlayGen. The game received a lot of positive attention from teachers and colleagues working in science education, all of whom were impressed with the scientific content and the high quality of the product.
- Stephanie Sinclair, Wellcome Trust
PlayGen were an absolute pleasure to work with. In every instance, PlayGen went far beyond what was asked and helped us deliver everything ahead of schedule. Needless to say, we will work with PlayGen in the future and highly recommend their services.
- Dave Luciew, Concurrent Technologies Corporation
The Open Source Virtual Defence Centre of Training Support (DCTS) project has enabled the Technology Based Training (TBT) group to explore the boundaries of the possible of a virtual world and its integration within the Ministry of Defence IT infrastructure. The project is also aimed at demonstrating and assessing the use of multi-player virtual world technology within military training and education.
- Lt Simon Coles Royal Navy
We are extremely gratified to have worked with PlayGen on this exciting and important project. As the leading global supplier of advanced Tools for Nanotech, PlayGen exceeded our expectations in the quality and timeliness of delivering this project.
- Don Kania, president and CEO of FEI Company