We love working with researchers and universities.

Our enthusiasm for academic and research collaboration has enabled us to develop an outstanding track record in working with researchers.

It takes a special sort of commercial company to work this well with researchers and academic partners – at Playgen, research led development and knowledge transfer is valued as highly as our commercial interests. We have and are currently working with a whole range of funding organisations that focus on R&D including European Commission, Technology Strategy Board (TSB), The Engineering and Physical Sciences Research Council (EPSRC), Small Business Research Initiative (SBRI), Arts & Humanities Research Council (AHRC), Joint Information Systems Committee (JISC), National Endowment for Science Technology and Arts (NESTA) and others.


PlayGen is committed to research and development, we thrive on it.

Our current and recent collaborations with universities from around the UK and Europe.



Orchestrating Information Technologies and Global Systems Science for Policy Design and Regulation of a Resilient and Sustainable Global Economy.

Oct 2013 to Sept 2016 – EU funded as part of FP7-ICT

A gamified framework for designing and testing policies and regulatory measures for preventing and mitigating economic and financial crises in Europe; and fostering an economically and ecologically sustainable growth path.


Partners :  Universita Politecnica Delle Marche, Athens Technology Center SA, Global Climate Forum EV (GCF), Institut Jozef Stefan, Universitat Jaume I de Castellon, Institut of Communication and Computer Systems, Germanwatch Nord-Sued-Initiative E.V.

Links : http://cordis.europa.eu/projects/rcn/110002_en.html


Creativity in learning through Social Computing and Game Mechanics in the Enterprise.

Oct 2012 to Sept 2015 – EU funded as part of FP7-ICT

To design, develop and validate innovative Social Creativity Services which support the synergistic interlinking of learning processes, resources and systems with social computing services for inspiring learners, social affinity spaces for leveraging expression and exploration, and social game mechanics and gamification for supporting social evaluation and appreciation of creative behaviour.

Partners : ESADE, City University, INSEAD, ICCS, eXact Learning Solutions, Fiat Sepin, CEDEP, Waag Society

Links : http://cordis.europa.eu/projects/rcn/105634_en.html


Automatic, multi-grained elasticity-provisioning for the Cloud

Oct 2012 to Sept 2015 – EU funded as part of FP7-ICT

This framework enables the commitment of just the right amount of resources based on application demand, performance and requirements, results in optimal use of infrastructure resources and significant reductions in administrative costs. PlayGen is developing a sophisticated policy game which utilises big data from open government datastores.


Partners : SixSq, University of Cyprus, Greek Research and Technology Network S.A., Technische Universitaet Wien, Flexiant Limited, Institute of Cancer Research

Links : http://www.celarcloud.eu/


Continuing / Higher Education in Research Methods Using Games.

Jan 2012 – Jan 2014 – EU funded as part of LLP

The CHERMUG games are online digital games designed to support students as they learn about research methods and statistics. The games cover both quantitative and qualitative research methods and follow a research methods cycle. Each game highlights specific aspects of the cycle.


Partners : University of the West of Scotland, e-UCM, Open University of The Netherlands, Satakunta University of Applied Sciences, University of Medicine and Pharmacy of Craiova

Links : http://www.chermug.eu/

Sexual Health Game

What should we tell children about sex and relationships?

Jan 2011 to Dec 2011 – Funded by NHS through regional health Trust

A sexual health communication tool to help parents discuss difficult or embarrassing issues with their children. Working with Coventry University’s Applied Research Centre in Health and Lifestyle Interventions, we developed an interactive simulation for parents of children aged between five to fourteen years, designed to empower them and ease discussion on sexual health matters.


Partner : Coventry University

Links : What Should We Tell The Children?



A policy simulation to bring important public policy decisions to life, measuring attitudes and informing citizens and policy makers.

An accessible online policy simulation to help raise public awareness of issues around flood policy and provide feedback to insurers and policy makers about public attitudes towards different flood protection options.


Research Partners : University of East London, University of Surrey, Serious Games Institute

Link game : http://playgen.com/play/floodsim/
Link publications : http://portal.acm.org/citation.cfm?id=1581073.1581076
Link Wikipedia : http://en.wikipedia.org/wiki/FloodSim



Gamified Living Stories

iSeed is an experimental social, online, location based, alternate reality game, using user generated content including photos and stories brought together through mashups, using Facebook, Twitter and Google Maps. Using gamification to gather stories about the environment.


Partners : Serious Games Institute, Eden Project

Links : http://sgi.cueltd.net/publications/papers/ISeedPaper_final.pdf




Games and Learning Alliance : Network of Excellence for Serious Games

Oct 2010 to Sep 2014 – Funded by EU as part of FP7-ICT

The GaLA is the network of excellence to explore the potential of Serious Games for education and training and the need to address the challenges of the users, researchers, developers/industry and educators. GALA aims to shape the scientific community and build a European Virtual Research Centre aimed at gathering, integrating, harmonizing and coordinating research on SGs and disseminating knowledge, best practices and tools as a reference point at an international level.


Partners : Universidad Complutense de Madrid, ORT France, Heriot-Watt University, Cyntelix Corporation BV, Aalto University, Ministerul Apararii Nationale, Nato Undersea Research Centre, BIBA, Technische Universitaet Graz, Rheinisch-Westfaelische Technische Hochschule Aachen, Universiteit Utrecht, Consiglio Nazionale Delle Ricerche, Eidgenossische Technische Hochschule Zurich, Centre Europeen d’Education Permanente, Atos Origin Sociedad Anonima Espanola, Universitaet Graz, University of the West of Scotland, Serious Games Interactive, Norges Teknisk-Naturvitenskapelige Universitet NTNU, TTY-SAATIO, Aalborg Universitet, Fundacion Esade, Coventry University, The University of Nottingham, INESC ID, Technische Universiteit Delft, Universite Paul Sabatier Toulouse III, Open Universiteit Nederland, Politecnico di Milano

Links : http://www.galanoe.eu/


Scans web pages and highlights entities that it thinks the user finds interesting.

June 2009 to Nov 2009 – Funded by JISC

Scrutiny is a natural language process right in your browser with the ability to highlight entities and word context on the web page and provide a mechanism for the user to accept or dismiss individual items.


Partners : University of Hertfordshire, University of Sheffield, Humanities Research Institute

Links : http://hridigital.shef.ac.uk/scrutiny


Inspiring the next generation of nanotechnologists

NanoMission is a serious game series made by PlayGen for Wellcome Trust and FEI to teach the player about the world of nanomedicine.

V1 : We collaborated with Professor Richard Jones FRS, author of Soft Machines on the future of nano medicine. The game was based on a simple racing game where players select a suitable vehicle to deliver an anti-cancer compound and then navigate through the bloodstream to the site of the tumour while trying to avoid the body’s natural defence mechanisms.

V2 : We collaborated with Professor Kostas Kostarelos FRSM of University of London’s school of pharmacy on a learning game about nanomedicine. Funded by the Wellcome Trust, in this game the players assume the role of a biomedical scientist aiming to cure cancer through observation and experimentation by building nanoscopic particles and measuring their effects on the patient at the cellular level.


Links : Nanomission
Link Wikipedia : http://en.wikipedia.org/wiki/NanoMission

Our academic partners
Get in touch if you’re looking for a capable, committed and flexible team who play well with researchers.

Call Kam Star on +44(0)7950400065 or email kam [at] playgen.com

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