
PlayGen is the leading developer of serious games, simulations and game-based technology products. We’ve delivered dozens of engaging and immersive experiences utilising gaming technologies. At PlayGen we push the boundaries and go beyond the transfer of facts and knowledge to develop experiences which can inspire, change attitudes and change behaviour.

PlayGen has developed and launched a great number of successful serious games and simulations, which has provided us with unique experience and skills in this area. We work with all our clients right from the idea stage to help them shape the experience and bring it to life.

PlayGen is the leading developer of serious games, simulations and game-based technology products. We’ve delivered dozens of engaging and immersive experiences utilising gaming technologies. At PlayGen we push the boundaries and go beyond the transfer of facts and knowledge to develop experiences which can inspire, change attitudes and change behaviour.
Why is our work so unique?
Our SG Creator and SG platform are designed to deliver scenario based Serious Games and Simulations and output to a wide variety of delivery systems that can put you miles in front. We have spent seven years making serious games, so we decided to build the SG Creator and SG platform to do it in a quicker, better and more flexible way.
Benefits of our authoring tool include:

The advantages of flash are obvious – it’s installed in approximately 98% of computers; this is habitual, cross-platform technology. PlayGen have taken it one step further and have made it available for users to explore real-time three-dimensional worlds that allow players to explore and interact with characters and their environment.
Benefits of using Flash 3D technology:
“Using the Flash solution provided by PlayGen meant there is no need for any client side downloads with the user simply accessing the game through a web browser; this is an exciting development for the MoD as it proves engaging 3D training content can be delivered to a potentially wide audience without the traditional restrictions faced when operating within a Defence IT infrastructure.”
Lt Simon Coles, Royal Navy, of the Defence Center for Training Support

We’ve developed a multiuser, objective-based immersive simulation system using open source. Incorporating features found in the massively multiplayer World of Warcraft, we added the capabilities for defining and incorporating a single or multi-user quest based system for training, learning or gaming objectives.
Features of Open Source Virtual World:
Benefits to using Open Source Virtual World Technologies:

We’ve developed social, online, location based, alternate reality games, using user generated content including photos and stories brought together through mashups, using Facebook and Google Maps.
Facebook applications and games are relatively inexpensive and accessible tools that enable anyone to publish or access information.
Benefits of a facebook application:

Our world has become more connected through social networking and our digital world more vivid and exciting through advanced media and entertainment options. With mobile devices, it’s only natural that these technologies will be made compact and concise for streamlined access while out and about.
The market for developing games for the mobile phone market has been seen for the past several years as one with such an enormous amount of potential with the least amount of risk.
Benefits of using mobile technology to engage audiences:


PlayGen has developed and launched a great number of successful serious games and simulations, which has provided us with unique experience and skills in this area. We work with all our clients right from the idea stage to help them shape the experience and bring it to life.
With our talented in-house team, we are able to generate the type of original content for bespoke serious games and simulations that can only be produced by a company possessing subject matter expertise, strong creative, design and programming skills and streamlined workflows.
Our knowledge and experience is field-proven. We have developed content for sophisticated, specialized and demanding audiences.

Characters that the audience can identify with help bring the scenario and messages you are trying to convey to life and help promote understanding of a particular issue. The players can interact and communicate with them just like real people, and they will respond in kind. This way, measuring players’ capabilities or choices is that much more accurate
We have created characters from scientists to politicians, policemen to students, defence personnel to Egyptian Gods. In short, anything is possible!
We use our expertise in the world of Serious Games to cover a variety of user needs. Our environments help place the audience in the centre of the action, immersing them in the virtual world from the word ‘go’.

Our history of environment creation includes 10 Downing Street, areas of Birmingham, Versailles, Las Vegas, the Oval Office, The Oscars Kodak theatre, operating theatres, Afghanistan villages, news rooms, offices, houses, clubs, parks, building sites… the list goes on.
Call us free on 0800 530 0136 to discuss your project.