This is the first part of an article which explains what type of rules we follow when constructing a social influence platform. 1. The platform must target a specific group. First off there are a few concepts you need to know from neuroscience to get you started. The first is the reticular activating system (RAS). …

Video Games and the technologies that support them have fundamentally changed the way we play. The players are older, the genres are broader, the games are much more advanced, immersive, and engaging. There are many companies today who wish to integrate gaming mechanics and game-based learning into everyday applications, fundamentally changing the way work is …

Branching Scenario Training Games, Scenario Based Training and Role Play Serious Games We develop engaging, immersive scenarios using gaming technologies to assess and influence the behaviours of many different types of end-users. Within these branching scenarios, users’ decisions lead to effects, both immediate and simulation wide, altering the events, characters and situations encountered. Feedback is …

Evidence shows that the long term solution to tackling violent extremism lies in prevention. The most effective way to prevent young people from turning to violence is to encourage open and honest conversations on attitudes, ideas and choices in a safe and positive environment. To this end we’ve developed Choices&Voices, class room delivered lessons based …

Influence through cyberspace encompasses the power to use the internet to our tactical advantage, spending bits rather than bullets. Using the power of social software and networks to foster trust in ones’ ideology is not too dissimilar with building trust in a brand online. Agents of influence are those whose opinions online are trusted, but …

Inspire your learners with the power of games Inspiration gives us the fuel to do things we never even dreamt of. Innovation is all about being curious and trying new things. It means taking risks and considering the impossible. There are many situations in which we wish the people around us were more inspired. These …

There is no better training than by being actively involved We all learn better by trying things out. Our serious games and simulations deliver results by putting the player in charge, in a safe environment, where they are free to experiment. Simulations offer the best training tool as they enable the learner to actively engage …

Measure everything…it’s important As the saying goes ‘you can’t manage what you don’t measure’. We’re here to make things better. And we know we’ve got to measure everything along the way to achieve excellence – for us, our partners and our players. By measuring players’ capabilities we can help them improve their understanding and performance. …

Engaging Lives, Improving Lives, Saving Lives PlayGen Health combines established principles of learning and scientific research with playful gaming mechanisms to deliver innovative solutions for behavioural change within the healthcare industry. Focus areas include general wellbeing, disease management and compliance. Benefits Re-Education and Health Solutions Our interactives are designed to tackle three core focus areas: …

Influence your audience Changing attitudes and entrenched behaviours is difficult, but this is our expertise. We understand that tackling such issues requires far more than making a playful experience or developing an information resource. Why are serious games or simulations good for influencing behaviour? At PlayGen we’ve captivated the imaginations of audiences from soldiers to …