Welcome to PlayGen

We make games and simulations to influence player behaviour.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors.

Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with others and the real world subjects.

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Social Games

We enjoy getting people to interact with each other, the social games we develop build on the players’ intrinsic desires to socialise.

  • Increase communication.
  • Influence and change behaviour.
  • Engage groups of people in conversation.
  • Leave positive experiences.

Serious Games

Our serious games combine the most effective gaming mechanisms with proven cognitive techniques to create interactivity that goes far beyond pure entertainment.

  • PlayGen Health
  • Personal, Social Learning and Ethics
  • Government, Defence and Security
  • Corporate and Finance

Simulations & Platforms

Our simulations provide players with scenarios in which they can make decisions, take actions, observe the consequences and change the course in order to succeed.

  • Engagement and Experimentation.
  • Data Capture and Representation.
  • Cyber Influence Programmes.
  • Meta-Data and Web Intelligence.






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