Welcome to PlayGen

We make games and simulations to influence player behaviour.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors.

Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with others and the real world subjects.

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The Challenge

Most teenage gamers are familiar with nanotechnology and regard it as a fantastic futuristic concept, perhaps involving miniature robots.

However, very few have a realistic understanding of the topic, and are perhaps unaware or not stimulated by its immense possibilities and impact on the world. Coupled with declining numbers of physics, chemistry and engineering students, this makes cause for concern.
MeTycoon

Our Approach

Game-based learning is a key component of making education smarter. PlayGen’s solutions in education are about providing rich, rewarding, and relevant environments in which players can use their own theories to solve problems.

This game is a great example of how the positive message of nanotechnology can be disseminated to schools.

- Professor Mark Welland, FRS of the University of Cambridge

What we did

Close interactions with the scientific community enabled us build a game rooted in a firm ground of scientific facts and knowledge.

Thus, players presented with a realistic view of the world of nanoscience, where with accurate visuals and feedback, which contribute to creating the immersive and exciting game environment.

NanoMission is used as a tool to inspire and inform youngsters about the world of nanotechnology, opening their eyes to choosing it as a career.

The benefits

  • Encompasses and expands on critical key stages, and encourages students to learn about science on a deeper level and outside the boundaries of the classroom.
  • Designed to promote students’ scientific reasoning, foster cooperative learning and intellectual teamwork
  • Designed to appeal to and engage a wide variety of learning styles

Key Messages and Themes

  • The applications, role and importance of nano science is explored.
  • Players learn about the operation of nanoelectronics, building and functionalising molecules, nanoscale imaging, bottom up self assembly, and nanomedicine.
  • Nano science is presented as a worthy and fascinating career option.

Outcomes

  • 250,000+ site visits
  • 50,000+ downloads

Deeper engagement for your users, using Gamification.