Welcome to PlayGen

We make games and simulations to influence player behaviour.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors.

Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with others and the real world subjects.

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  • Games for TV
    Games for TV

    Games for TV – 18th April London 2012 is a dedicated one-day interactive c…

  • Games for Places
    Games for Places

    Where Media Owners Learn to Leverage Games, and Gaming Companies Drive Media Inn…

  • 6 Rules of Social Influence: Part 1
    6 Rules of Social Influence: Part 1

    This is the first part of an article which explains what type of rules we follow…

  • Social Monetization
    Social Monetization

    Today virtually all of us are part of an online community: from Facebook to Four…