Many consumer brands know that games can be used as one of their channels to connect with their customers. Gamification has been banded around as the new mode of engagement specially in trying to build loyalty. Since we’ve been developing games for serious topics for many years, we know better than most ‘agencies’ that gamification in itself is not going to solve engagement problems.We developed the ‘Games For Brands’ movement to cater for the wide variety of games and gamification being used for consumer brands. From sponsored content to branded advergames and the use of gaming mechanisms in marketing and building loyalty.

Game based learning is a key component of making education smarter. Our solutions in education are about providing rich, rewarding and relevant environments in which players can use their own theories to solve problems.

We give players the ability to practice skills in a safe context and help them to learn from decisions they make.We design rewarding feedback loops that reinforce the key messages of the topic.

We create team learning solutions to inspire learners through playful discovery and social interaction .

We develop intelligent systems that recognise the player’s efforts and capability, adjusting the difficulty dynamically to match the learners capabilities.

Individual attitudes and behaviours lie at the core of the most significant challenges facing our healthcare system today. Simply telling people what they should do is not helping to stem the oncoming wave of obesity, chronic diseases and avoidable ill health. We need more sophisticated solutions that tap into peoples’ inner motivations.Our main areas of focus are:

• Wellness and Prevention
• Disease Management
• Patient Compliance

Our government and policy solutions are designed to increase public awareness of issues, improve understanding of trade-offs and provide outcomes that resonate with stakeholders, ultimately motivating citizens to take action. We relish developing accessible digital means for engaging a wide variety of social groups and communities on important policy issues.Our projects are designed to support stakeholders in understanding the relative contribution of different policies and impacts through providing an attractive and informative interface that brings the underlying choices to life.

We design to stimulate informed and constructive debate about policies, encouraging stakeholders to assess the impact of choices in a consistent way.

The benefits of simulations and serious games to improve business training is well understood.Whether it’s performance management, onboarding new employees, diversity, or everyday health and safety and IT tasks, over the last few years more than a few games have been made in each domain.

Our work in the corporate sector includes onboarding new employees, compliance and innovation management. We’ve developed playful solutions to increase employees engagement with sometimes dry and often complex issues, where seemingly simple decisions have profound effects on business performance and the bottom line.