When it comes to explaining the growth of the gaming industry, many believe that humans are instinctively competitive in nature. As a collective, we spend a majority of our lives seeking to maximize our potential and in many cases, the presence of an outside influence will ignite a further desire for self-improvement.  So here we …

Gamification is a relatively modern process that is steadily immersing itself in the rapid acceleration and advancement of modern technology. The principles behind gamification, stem from its ability to sell a product or brand more effectively using meta games to help involve customers on a more engrossing level. These playful experiences, more commonly known as …