The RAGE project has us designing and developing applied games using the assets from the project. One of the games is to simulate importance of soft skills, hence the development of SoftSails, for which this is the first playable v0.1. The game uses Emotional Agents, developed by Inesc, aimed at creating realistic virtual characters, which …
Kam Star, our chief play officer – and the founder of the Digital Shoreditch festival – shared his view of crafting gamification that focuses on behaviour change at the Behaviour Design day at Digital Shoreditch 2013.
This is the first part of an article which explains what type of rules we follow when constructing a social influence platform. 1. The platform must target a specific group. First off there are a few concepts you need to know from neuroscience to get you started. The first is the reticular activating system (RAS). …
Online, social networks and blogs are now the 4th most popular kinds of online activities. 73% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet. Social networks are now visited more often than personal email is …
Video Games and the technologies that support them have fundamentally changed the way we play. The players are older, the genres are broader, the games are much more advanced, immersive, and engaging. There are many companies today who wish to integrate gaming mechanics and game-based learning into everyday applications, fundamentally changing the way work is …
Suddenly everywhere you look there is a buzz about social games. Dollar signs flashing before every developer’s eyes as everyone is amazed by the success of some of the first movers in this exploding market. But designing an engaging social games is not something everyone can do, just because the designer is ripping off the …
Game Design Framework for Social Networks The design framework is the result of analysing a number of social network games. Looking at the most popular multiplayer games such as Farmville, Lil’ Green Patch, Mafia Wars, Who Has the Biggest Brain?, or interesting game designs such as Parking Wars, PackRat, PhotoGrab. Translating the results into a …
Engaging In Business The benefits of simulations and serious games to improve business training is well understood. Whether it’s performance management, onboarding new employees, diversity, or everyday health and safety and IT tasks, over the last few years more than a few games have been made in each domain. Our work in corporate sector includes …
Engaging for Government Our government and policy solutions are designed to increase public awareness of issues, improve understanding of trade-offs and provide outcomes that resonate with stakeholders, ultimately motivating citizens to take action. We take pride in creating accessible digital means for engaging a wide variety of social groups and communities on important policy issues. …
Play, Educate, Inspire Game based learning is a key component of making education smarter. Our solutions in education are about providing rich, rewarding and relevant environments in which players can use their own theories to solve problems. Three Big Challenges -Three Engaging Solutions Virtual worlds can take innovation to new levels. We can take users …