Gamification is a relatively modern process that is steadily immersing itself in the rapid acceleration and advancement of modern technology. The principles behind gamification, stem from its ability to sell a product or brand more effectively using meta games to help involve customers on a more engrossing level. These playful experiences, more commonly known as …
Online, social networks and blogs are now the 4th most popular kinds of online activities. 73% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet. Social networks are now visited more often than personal email is …
Video Games and the technologies that support them have fundamentally changed the way we play. The players are older, the genres are broader, the games are much more advanced, immersive, and engaging. There are many companies today who wish to integrate gaming mechanics and game-based learning into everyday applications, fundamentally changing the way work is …
Suddenly everywhere you look there is a buzz about social games. Dollar signs flashing before every developer’s eyes as everyone is amazed by the success of some of the first movers in this exploding market. But designing an engaging social games is not something everyone can do, just because the designer is ripping off the …
Branching Scenario Training Games, Scenario Based Training and Role Play Serious Games We develop engaging, immersive scenarios using gaming technologies to assess and influence the behaviours of many different types of end-users. Within these branching scenarios, users’ decisions lead to effects, both immediate and simulation wide, altering the events, characters and situations encountered. Feedback is …
We have an outstanding track record in working with researchers, that’s because; We love working with researchers and universities. It takes a special sort of commercial company to work this well with researchers and universities – we values research led development and knowledge transfer as much as our commercial interests. PlayGen is committed to research …
Evidence shows that the long term solution to tackling violent extremism lies in prevention. The most effective way to prevent young people from turning to violence is to encourage open and honest conversations on attitudes, ideas and choices in a safe and positive environment. To this end we’ve developed Choices&Voices, class room delivered lessons based …
Game Design Framework for Social Networks The design framework is the result of analysing a number of social network games. Looking at the most popular multiplayer games such as Farmville, Lil’ Green Patch, Mafia Wars, Who Has the Biggest Brain?, or interesting game designs such as Parking Wars, PackRat, PhotoGrab. Translating the results into a …
Influence through cyberspace encompasses the power to use the internet to our tactical advantage, spending bits rather than bullets. Using the power of social software and networks to foster trust in ones’ ideology is not too dissimilar with building trust in a brand online. Agents of influence are those whose opinions online are trusted, but …
Engaging In Business The benefits of simulations and serious games to improve business training is well understood. Whether it’s performance management, onboarding new employees, diversity, or everyday health and safety and IT tasks, over the last few years more than a few games have been made in each domain. Our work in corporate sector includes …