We love working with researchers and universities. Our enthusiasm for academic and research collaboration has enabled us to develop an outstanding track record. It takes a special sort of commercial company to work this well with researchers and academic partners. At PlayGen, research-led development and knowledge transfer is valued as highly as our commercial interests. …
Promoting inclusivity using gamification and game mechanics has been one of PlayGen’s areas of focus since 2007. Although inclusivity can have such diverse descriptions as including participants on grounds of gender, race, class, sexuality or disability. Our definition of it has been to provide gamified solutions for reaching out on issues which many of the …
Kam Star, our chief play officer – and the founder of the Digital Shoreditch festival – shared his view of crafting gamification that focuses on behaviour change at the Behaviour Design day at Digital Shoreditch 2013.
Do you like developing games with a purpose and gamification, especially on a scalable cloud? Do you want to be part of an innovative, friendly and ambitious R&D studio at the very cutting edge of this area of tech? PlayGen is looking for an exceptional computer sciences or related Intern to join us. The intern …
We were recently asked to help explain our recruitment process, specially when it comes to young people who don’t have experience in the games industry. This was the response : The industry is changing as fast the as the technology it relies on changes. The days of tester/QAs belong to an era of console games …
Join an amazing digital R&D studio – working with games, sims and apps across multiple devices and the cloud. Join our digital team, work on some amazing projects for a range of clients and our own ideas & platforms. We are looking for a Technical Designer who is interested in a challenging R&D environment with …
Are you a recruiter / head hunter / work in placing people in positions? If so we have some good news and some bad news for you! The bad news is that we do not work with recruiters under any terms dictated by the recruitment company. At no point, neither here or through any …
This is the first part of an article which explains what type of rules we follow when constructing a social influence platform. 1. The platform must target a specific group. First off there are a few concepts you need to know from neuroscience to get you started. The first is the reticular activating system (RAS). …
Today virtually all of us are part of an online community: from Facebook to Foursquare, we all have a place on the Internet where we hang out. Social networks have become part of our daily routine. This change in behaviour is very significant, as it shows how we react to innovative interfaces that fulfil our …
Gamification is now regarded as one of the most effective and lucrative methods of marketing available today. Rarely have products or brands been able to exercise such control over consumer behavior and this is why gamification and the use of meta games is being employed across the internet. Gamification is set to continue as an …