Gamification is a great way to maximize user loyalty and drive profits for your website. There are a variety of different ways to go about making the transition towards game-centric strategies. Firstly, gamification specialists like BigDoor Media have successfully made their business by replicating this model. These specialists provide the tools and expertise to companies …
When it comes to explaining the growth of the gaming industry, many believe that humans are instinctively competitive in nature. As a collective, we spend a majority of our lives seeking to maximize our potential and in many cases, the presence of an outside influence will ignite a further desire for self-improvement. So here we …
There are certain key elements to be aware of when setting up a service or product for gamification. Firstly, the process by which a company consciously increases consumer loyalty, interaction, and overall interest amongst its audience in purchasing a service or product through the use of ‘game play’ techniques. Over time, this has become a …
Gamification is a relatively modern process that is steadily immersing itself in the rapid acceleration and advancement of modern technology. The principles behind gamification, stem from its ability to sell a product or brand more effectively using meta games to help involve customers on a more engrossing level. These playful experiences, more commonly known as …
Online, social networks and blogs are now the 4th most popular kinds of online activities. 73% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet. Social networks are now visited more often than personal email is …
Video Games and the technologies that support them have fundamentally changed the way we play. The players are older, the genres are broader, the games are much more advanced, immersive, and engaging. There are many companies today who wish to integrate gaming mechanics and game-based learning into everyday applications, fundamentally changing the way work is …
Suddenly everywhere you look there is a buzz about social games. Dollar signs flashing before every developer’s eyes as everyone is amazed by the success of some of the first movers in this exploding market. But designing an engaging social games is not something everyone can do, just because the designer is ripping off the …
Branching Scenario Training Games, Scenario Based Training and Role Play Serious Games We develop engaging, immersive scenarios using gaming technologies to assess and influence the behaviours of many different types of end-users. Within these branching scenarios, users’ decisions lead to effects, both immediate and simulation wide, altering the events, characters and situations encountered. Feedback is …
We have an outstanding track record in working with researchers, that’s because; We love working with researchers and universities. It takes a special sort of commercial company to work this well with researchers and universities – we values research led development and knowledge transfer as much as our commercial interests. PlayGen is committed to research …
Evidence shows that the long term solution to tackling violent extremism lies in prevention. The most effective way to prevent young people from turning to violence is to encourage open and honest conversations on attitudes, ideas and choices in a safe and positive environment. To this end we’ve developed Choices&Voices, class room delivered lessons based …