Welcome to PlayGen

We make games and simulations to influence player behaviour.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors.

Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with others and the real world subjects.

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Portfolio

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  • MeTycoon
    MeTycoon
    A social game for students to explore and develop their own virtual life, where decisions affect prosperity, achievements and happiness.
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  • _connectMe
    _connectMe
    A highly adaptable network visualisation and discovery tool that encourages users to find and connect with other people who share similar interests.
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  • Social Influence Platform
    Social Influence Platform
    A multiplayer social game for engaging and influencing individuals with strong ideological views.
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  • Choices & Voices
    Choices & Voices
    A simulation encouraging young people to explore and discuss issues underlying violent extremism.
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  • FloodSim
    FloodSim
    A policy simulation to bring important public policy decisions to life, measuring attitudes and informing citizens and policy makers.
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  • Proximitips
    Proximitips
    A social magazine app designed for solomo experiences that pulls together the latest offers and deals in the user’s local area.
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  • Shoreditch Source
    Shoreditch Source
    An online directory of all the digital creative companies in Shoreditch, utilising gamification mechanisms to encourage participation, exploration, and monetization of the platform.
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  • What Should We Tell The Children?
    What Should We Tell The Children?
    A sexual health communication tool to help parents discuss difficult or embarrassing issues with their children.
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  • TechCity Map
    TechCity Map
    A community influence platform that renders all the scattered parts of the Tech City cluster visible, illuminating the gaps, highlighting the opportunities and predicting the outcomes of interventions.
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  • Twitter Game
    Twitter Game
    A game that encourages attendees at conference events to contribute their thoughts, as well as connect and playfully interact with other guests and event showcases.
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  • SG2: Battle Awareness
    SG2: Battle Awareness
    A military simulation designed to test responses in high-risk situations, enabling players to learn from mistakes in a safe and cost-effective environment.
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  • Reading Challenge
    Reading Challenge
    A highly engaging gaming framework for encouraging and supporting adults with low literacy to develop and improve their reading skills.
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  • Project Einstein
    Project Einstein
    An online social platform that helps students voice their ideas, opinions, and thoughts about their academic environment.
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  • NanoMission
    NanoMission
    A series of scientifically accurate interactive 3D learning games aimed at inspiring the next generation of scientists.
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  • Data Security
    Data Security
    A serious game for players to learn about data security and the issues surrounding financial crime.
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  • Anti Money Laundering
    Anti Money Laundering
    A serious game for players to learn about money laundering and the issues surrounding financial crime.
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  • Climate Health Impact
    Climate Health Impact
    A simulation-based game that explores the health implications associated with climate change, especially aimed at A-Level biology students.
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  • Serious Policy
    Serious Policy
    An immersive simulation to increase understanding and bring political issues to life.
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  • SG2: Cook ‘Em Up
    SG2: Cook ‘Em Up
    A fast and lively game that lets you create your own serious games and learn what makes them a success.
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  • Flood Manager
    Flood Manager
    Interactive learning scenarios for local land development officials in partnership with ASFPM
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  • Scrutiny
    Scrutiny
    A Firefox extension capable of identifying entities within a page of textual data according to the specific interests of an individual user or research community.
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  • SG2: CABG
    SG2: CABG
    Breaking a complex procedure down step by step to reduce risk in the real world
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  • Open Source VW
    Open Source VW
    Incorporating features found in the massively multiplayer World of Warcraft, we added the capabilities for defining and incorporating a single or multi-user quest based system for training objectives.
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  • SG2: London Crisis
    SG2: London Crisis
    Demonstrates how games can be used to improve reactions in an emergency
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  • SG2: Afterlife
    SG2: Afterlife
    Demonstrates how Serious Games can bring a subject to life for students
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  • Media Wars
    Media Wars
    Understanding the impact of decisions taken by military media operatives within a virtual environment
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  • SG2: Interview Sim
    SG2: Interview Sim
    This simulation shows how practice makes perfect when it comes to making good business decisions
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  • Time Commanders
    Time Commanders
    A groundbreaking BBC Television gameshow series featuring the very latest in advanced, real-time 3D battle simulation.
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